01
Where are you now?
How has your market changed? How do your customers see you today as a company? What is still working?
Business Development · Marketing
What if your advertising isn’t the problem ?
Your market may have changed. Your customers. Your competitors. Or simply what your company represents today.
Learn more →
Your business in perspective
Let’s start by looking at things differently.
Before talking about advertising, social media or new measures, we first need to understand where your business really stands.
02
Who do you want to reach?
Who are your current customers? Why do they come to you? Are there new audiences you could reach?
03
How do you want to be perceived?
Serious or personal? Traditional or modern? There is no single right tone for every company.
04
What needs to change?
A new campaign, a new channel, a new offer, or simply the decision to stop doing what no longer works.
Taking a step back
An outside perspective
When you work in your own company every day, you know your customers, products and routines better than anyone. But it can also become harder to gain enough perspective.
An outside perspective can challenge established habits, spot developments earlier and reveal connections that can easily be missed in day-to-day business. I listen, I ask questions and I also put contradictions and uncomfortable questions on the table. This is not about ready-made solutions: we develop approaches together that fit your business.
Experience
30 years of experience. And still curious.
Over three decades, markets, media and customer behaviour have changed profoundly. What worked yesterday may be outdated tomorrow. What seems obvious today was sometimes still unimaginable a few years ago.
I have not simply observed these changes: I have experienced them as an entrepreneur, managing director and partner to many companies. This experience helps distinguish what is genuinely new, what is merely a trend and what genuinely deserves adaptation.
Practical experience
Since 1997, I have worked as an entrepreneur and managing director in communication and marketing. I know the consultant’s perspective, but also that of the entrepreneur who has to make decisions and live with their consequences.
Decisions have to work
Good ideas matter. But they also have to work in the real world of everyday business. So I think both strategically and practically: what is feasible? What actually adds value? And what can we avoid?
Not every trend is a revolution
New technologies, new media and changing behaviour can profoundly change a business. But not everything new is necessarily relevant. I try to distinguish what really needs to change from what can simply be allowed to pass.
In practice
In practice
No abstract theory: concrete work in the real world.
Positioning
Rethinking the positioning of an established business
I support a regional kitchen company in analysing its competitive environment, its positioning and marketing strategy.
B2C & campaigns
Opening new paths to customers
For an established jeweller, I work on B2C development, campaigns and collaborations with relevant networks.
Support
When consulting becomes long-term support
Some decisions require follow-up. On request, I also support companies with external communication and social media.
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What guides me
About me
I originally come from journalism. Through various projects, I gradually moved into advertising, marketing and communication, before founding my own company in 1997.
Since then, I have experienced many changes in markets, media and technology. We have also redesigned our own business, simplified our structures and focused our efforts on what we do best. Today, we are smaller, more focused and more efficient – and still successful in the market.
This experience shapes the way I advise. You have to evolve with your time, while distinguishing a genuine disruption from a passing trend.
Contact
Let’s talk.
A first conversation often brings more clarity than lengthy internal discussions. If an outside perspective could be useful to your business, I would be glad to talk.
Andreas Giese
Business Development and Marketing Consultant
Email:
gg-com@mail.fr
Tel.: +33 6 84 55 93 11